Rachel Hoffmann likes the color orange. Orange is sun. Orange is fruit. Orange is Mexico and Colombia. Orange is laughter. Orange is loud, like a bell ringing in the morning. In her designs (and in her life) Rachel always hopes to measure up to the color orange. She studied Graphic Design (and Spanish) at the University of Idaho, graduating Suma Cum Laude in 2007. As a student, she was a recipient of the Liberace scholarship award, and her poster design was chosen for the 2007 Lionel Hampton Jazz Festival. After two years of freelancing, she needed an orange place to call her own, and the Orange Peal Design Studio was born, opening its doors on Main Street in downtown Moscow, Idaho in 2009. She has professional experience in everything from web and print advertising to magazine layout, brochure design, and wedding invitations. There’s not a lot that she hasn’t done, and even less that she can’t do.

Rachel designs for the same reason that bees buzz. She can’t help it. And she throws her exuberance into every project, big or small. Most of what she does isn’t actually orange, but all of it is orange in spirit.

—ND Wilson